Artificial Intelligence Revolutions and Applications in Tourism, Hospitality, and Event Industries
Travel, tourism, hospitality, and events, like all other industries, have become increasingly digitized and demonstrates the value of big data and how one can apply and gain wisdom from intellect machine learning. The rapid development of information communication technology such as cloud computing, social media, mobile devices, and big data mining indicates the importance and popularity of supercomputing, high volumes of storage, and other advanced and relevant software and hardware. The functions of artificial intelligence (AI) in the travel, tourism, and hospitality include (1) cognitive engagement (pattern recognition function), (2) cognitive process automation, and (3) cognitive insight (forecast/recommendation). This study aims to (1) introduce AI revolutions and applications in tourism, hospitality, and event industries, (2) integrate artificial intelligence/machine learning with available big datasets in identified business sectors, (3) compare the merits and limits among supervised learning, unsupervised learning, reinforcement learning, and enhanced learning, and (4) educate various stakeholders as to how to leverage artificial intelligence across multidisciplinary collaborations strategically.